There are flavours capable of crossing generations and preserving, in every recipe, a part of our collective memory. So it is with the Portuguese brand PAUPÉRIO®, founded in Valongo in 1874, in a town where the tradition of baking, regueifa bread and biscuits forms part of the local identity itself. Established by António de Sousa Malta Paupério and Joaquim Carlos Figueira, the factory soon took its know-how beyond Portugal’s borders, earning distinctions at international exhibitions as early as the 19th century, yet it was in Portugal, around the tables of successive generations, that it built a history spanning more than 150 years. Today managed by the sixth generation of the Figueira family, the Portuguese brand PAUPÉRIO® continues to make many of its biscuits according to recipes preserved since its earliest days, maintaining a strongly artisanal approach to production and even using historic equipment that bears witness to the factory’s long life. Lenas, Fidalguinhos, Coquinhos, Familiares, Conventuais and so many other specialities carry forward a sweet heritage in which tradition and memory remain very much alive. At a time when almost everything seems destined to change quickly, the Portuguese brand PAUPÉRIO® reminds us of the value of taking time, of preserving recipes, gestures and skills, and of recognising in a simple biscuit a flavour that also tells part of Portugal’s story.