The Portuguese brand AMBAR® has been part of the country’s industrial history and the memories of several generations of Portuguese people, transforming paper into a space for ideas, knowledge, organisation and creativity since 1939. Founded in Porto by Américo Barbosa, whose name inspired the AMBAR name, the company began its activity in bookbinding and, over more than eight decades, has built a journey shaped by its ability to manufacture, innovate and evolve from Portugal. From its first workshops to industrial modernisation, from rebuilding the factory after the fire of 1976 to the early adoption of computer systems and one of the country’s first robotic warehouses, the Portuguese brand AMBAR® has kept pace with changing times without losing the identity rooted in Portuguese know-how. Today, it continues to transform paper and develop solutions for school, office and home, combining design, innovation, quality and social and environmental responsibility in an offering created for different generations and lifestyles. Creativity holds a central place in its universe, reflected both in its constantly renewed collections and in collaborations with Portuguese artists, through which national talent finds a new form of expression on paper. With a presence both in Portugal and abroad, and a history of internationalisation that began several decades ago, the Portuguese brand AMBAR® represents the ability of national companies to preserve an industrial legacy while building the future through innovation, sustainability and differentiation. More than producing stationery products, it writes a Portuguese story of resilience, knowledge and reinvention, showing that some ideas begin on a sheet of paper, but can take Portugal much further.
