The Portuguese brand VEGBEAUTY® represents a conscious approach to cosmetics, bringing together nature, technical expertise and environmental responsibility in a proposition developed in Portugal. Founded in 2020 and based in Guimarães, the brand draws on the experience of its founder, Leandro Lima, a chemical and biological engineer with a professional background in the active ingredients industry for cosmetic formulation, as well as on a clear belief that skin and hair care can prioritise ingredients of natural and plant origin without compromising on quality or effectiveness. The Portuguese brand VEGBEAUTY® stands out for its commitment to 100% natural, vegan and cruelty-free cosmetics, selected for their purity and their ability to form part of simpler, more conscious care routines. Its approach to sustainability extends beyond its formulations and is reflected in the use of glass bottles, aluminium and recyclable cardboard, together with a deliberate commitment to reducing plastic in its packaging. The Portuguese brand VEGBEAUTY® also asserts its identity through a strong connection to its country of origin, offering products made in Portugal and demonstrating how a Portuguese company can respond to evolving consumer expectations through expertise, proximity and respect for natural resources. Bringing together industrial tradition, applied science and a more balanced relationship with nature, the Portuguese brand VEGBEAUTY® contributes a distinctive perspective to Portuguese cosmetics, valuing its national origin not merely as a geographical indication, but as an integral part of its identity and of the way it chooses to care for people and the planet.
