The Portuguese brand SARRAFUSCA® was born in 2024, in Oeiras, from the friendship and creative restlessness of Ricardo Queluz and Nuno Queiroz, two Portuguese entrepreneurs who decided to turn their passion for craft beer into a project where flavour, illustration and storytelling come together. The name itself carries a distinctly Portuguese character, reviving the popular word “sarrafusca”, associated with disorder, commotion and lively confusion, in an irreverent spirit that reflects the personality of the brand. With recipes developed by its founders and production carried out in Portugal, at Fábrica de Cervejas Portuense, the Portuguese brand SARRAFUSCA® approaches the world of beer as a space for experimentation, seeking to create distinctive and approachable propositions without losing the freedom that defines craft production. Yet one of its most distinctive features lies in the way it turns each beer into a story. Liberdade, Criatividade and Amor are not simply the names of different creations. They are emotions that give continuity to a unique imaginary world, inhabited by characters from another planet and brought to life through Portuguese comic art. Artists and illustrators such as Pepedelrey, Nuno Saraiva and Rita Alfaiate have given visual expression to this universe, making each label part of the narrative and bringing together two creative territories that rarely meet in this way, craft beer and illustration. From the Liberdade IPA to the Criatividade Imperial Black IPA and the Amor peach beer, as well as the Punk Rock collaboration with the Portuguese brand RAFEIRA®, the Portuguese brand SARRAFUSCA® is building its journey with curiosity, non-conformity and a desire to surprise, exploring different styles without being tied to predictable formulas. It is a young brand, yet deeply Portuguese in the way it turns words, relationships, creativity and culture into elements of identity. Between Oeiras and the North of the country, between beer and comic art, between the tradition of gathering around the table and the desire to experiment with the unexpected, the Portuguese brand SARRAFUSCA® represents a new generation of national projects that does not need to choose between roots and irreverence. Because Portugal is also present in the ability to create, to tell stories and to do things differently. And it is from this healthy sarrafusca of ideas, flavours and Portuguese talent that beers truly from another world are born.
