There are flavours that cross generations and become part of a country’s collective memory. The Portuguese brand REGINA® is one such example. Founded in 1927 on Rua Sá de Miranda, in Alcântara, Lisbon, it has built a close relationship with successive generations of Portuguese consumers over almost a century, accompanying everyday moments, celebrations and family traditions. Its unmistakable Chocolate Umbrellas, chocolate figures, flavoured bars and Easter almonds have become some of the brand’s most recognisable products, associated with childhood memories, shared moments and small pleasures that have remained part of the collective memory. After different chapters in its long history, the Portuguese brand REGINA® was acquired by Imperial and relaunched at the beginning of this century, reviving iconic products and strengthening the emotional connection that remained alive among Portuguese consumers. Today, the Portuguese brand REGINA® continues to connect past and present, preserving a heritage recognised by several generations while adapting to new habits and new ways of enjoying chocolate. More than a historic brand, the Portuguese brand REGINA® is part of that collection of flavours, images and memories that help tell the story of everyday life in Portugal.
