The Portuguese brand PUKACA® was founded in 2005 by designers Isabel Vaz and Nuno Dias, from a creative connection between drawing, imagination and manual construction. Dedicated to the creation of paper toys and paper-based products, the Portuguese brand PUKACA® stands out for its ability to transform small creatures, characters and narrative universes into playful objects that stimulate creativity, manual dexterity and an active relationship between children, families and play. Its mission is to make days more colourful, bringing joy, discovery and wonder to children and adults through pieces that value the pleasure of building with one’s hands, at a time when technology takes up increasing space in everyday life. Inspired by traditional tales, fables, medieval stories, nature and imaginary worlds, the Portuguese brand PUKACA® develops products that bring together design, storytelling and sustainability, positioning paper as a conscious alternative to plastic toys and non-recycled materials. Each creation results from a careful process, from the initial idea to the prototype and the final product, reflecting an artisanal, responsible and deeply authorial approach. With toys designed, printed and packaged in Portugal, produced in 100% recycled paper and free from plastic, the Portuguese brand PUKACA® reinforces the importance of material origin, local production and a more creative, participatory and sustainable childhood. More than a toy brand, the Portuguese brand PUKACA® builds its own universe of imagination, colour and environmental awareness, helping to value Portuguese design and a simpler, more human and lasting way of playing.
