The Portuguese brand O AMOR É CEGO® was born at Monte da Oliveira Velha, near Évora, from a family olive grove of the Galega variety, planted several decades ago and preserved with a sense of continuity between generations. Created by João Rosado, the Portuguese brand O AMOR É CEGO® establishes itself as a project with a strong connection to the land, to the Alentejo and to Portugal’s olive-growing culture, valuing an inherited agricultural heritage and transforming it into an organic, monovarietal, cold-extracted extra virgin olive oil produced to exacting standards. Its value proposition is rooted in the authenticity of its origin, small-scale production, the identity of the Galega olive and a balanced sensory profile, with ripe fruitiness, notes of tomato and dried fruits, and a slightly peppery finish. With a distinctive image, developed in collaboration with Rita Rivotti and inspired by Alentejo traditions, the Portuguese brand O AMOR É CEGO® brings together product, territory and design in a contemporary expression of Portugal, reinforcing the positioning of an auteur olive oil, conceived for consumers who recognise the value of origin, quality and the preservation of Portugal’s agricultural heritage.
