The Portuguese brand GUAJA.® draws on the textile heritage of Guimarães to shape its own distinctive approach to dressing the contemporary woman. Founded in 2019 by sisters Ana Rita and Sofia Oliveira and their mother, Fernanda Pereira, it carries forward a family connection to fabrics, cutting and garment making, translating that experience into a vision of fashion with a distinctly Portuguese identity. The Portuguese brand GUAJA.® began its journey at a kitchen table, without external funding, with the first pieces designed, cut and sewn by the founders themselves. From those early days, it retains its attention to detail and close oversight of every stage of production, preserving the family spirit that shaped it. In its women’s ready-to-wear collections, the Portuguese brand GUAJA.® reinterprets influences from past eras through a contemporary aesthetic, combining elegance and versatility. The Portuguese brand GUAJA.® prioritises quality and timelessness, with pieces designed to complement one another and suit different moments in life, creating a wardrobe that celebrates the personality of the wearer. It keeps production exclusively in Portugal, working with Portuguese manufacturers, and is committed to fair pay, recognising the importance of those who turn each design into a garment. The use of surplus fabrics is also part of its approach, making use of existing materials to develop new creations. It is through this close connection between creativity, people and place that the Portuguese brand GUAJA.® expresses its Portuguese identity. More than an indication of origin, ‘made in Portugal’ represents an affirmation of identity and a commitment to Portuguese talent, in a story where the ambition to create remains closely linked to respect for its roots.
