The Portuguese brand BRISA® is an undeniable reference in the world of Madeiran soft drinks, produced by Empresa de Cervejas da Madeira and deeply connected to the identity, territory and consumer habits of the Autonomous Region of Madeira. With an established presence in the market since 1969, the Portuguese brand BRISA® has built its journey on a simple, authentic and distinctive proposition, based on freshness, quality and the appreciation of flavours with a strong local expression. Among its main references is BRISA® Passion Fruit, created in 1970 and recognised as the world’s first soft drink made with pure passion fruit juice, produced from purple passion fruit and lightly carbonated treated water, with no colourings. This connection to passion fruit became a distinctive element of the brand and helped turn the Portuguese brand BRISA® into a symbol of Madeira, capable of accompanying generations and asserting regional flavour as a market value. Throughout its evolution, the brand has expanded its portfolio to different flavours and formats, maintaining a close, refreshing and recognisable identity, without losing its connection to its origins. Its production by Empresa de Cervejas da Madeira, the largest regional beverage production and distribution company in the Autonomous Region of Madeira, reinforces the brand’s industrial credibility and its role in the regional economic ecosystem. With international recognition through quality awards, particularly for BRISA® Passion Fruit, the Portuguese brand BRISA® represents a consistent combination of tradition, innovation and differentiation. More than a soft drink, it stands as a liquid expression of Madeira, projecting Portuguese flavour to local and national consumers, as well as Madeiran communities beyond borders, with its own identity and a positioning rooted in authenticity, quality and pride of origin.
