The Portuguese brand BERTRAND® stands as an unmistakable reference in Portugal’s book culture, bringing together a heritage that began in 1732 with a contemporary vision of reading, close to readers and attuned to its time. The Portuguese brand BERTRAND distinguishes itself through its ability to combine historical depth, editorial breadth, expert guidance and proximity, through a network of more than 50 bookshops across the country, an online bookshop and a team of 400 booksellers, turning each space into a place of meeting, discovery and cultural engagement. In Chiado, where its symbolic heart remains, the Portuguese brand BERTRAND® finds in Livraria BERTRAND® do Chiado the greatest expression of its identity: a space recognised by Guinness World Records, in 2011, as the oldest operating bookshop in the world, where its seven rooms and strong connection to the history of Lisbon and Portuguese literature reinforce a truly unique legacy. More than selling books, the Portuguese brand BERTRAND preserves memory, champions authors, brings readers closer and projects into the future an enduring relationship between history, literature and the city.
