The brand AROMÁTICAS VIVAS® was founded in 2009 with the aim of becoming Portugal’s largest and most innovative producer of fresh culinary herbs, and it currently operates more than 40,000 m² of growing area, producing and marketing year-round a wide range of potted and cut herbs; production of the potted herbs is 100% organic and takes place in greenhouses using a semi-hydroponic system (for potted products) and soil-based cultivation (for cut, packaged products); in addition to herb varieties, the brand AROMÁTICAS VIVAS® began producing edible flowers and microgreens in 2018; the brand sells through all supermarket chains across mainland Portugal and the islands, as well as selected stores in Spain, and in 2018 it also began direct supply to the HoReCa (hospitality and catering) channel; the brand AROMÁTICAS VIVAS® stands out for its quality and for a comprehensive, multidisciplinary team that ensures maximum rigour and freshness every day of the year, applying innovative production and control practices throughout the process as part of a clear strategy to protect consumer health and ecosystems; the company has established an in-house Living Protection Unit that breeds beneficial insects subsequently introduced into the plant ecosystem for pest control, coexisting under beneficial conditions; in Portugal, the brand AROMÁTICAS VIVAS® is a pioneer in the production and development of beneficial insects, being the only one with its own unit for production and R&D in this field and to market these products domestically, thereby promoting organic production; Organic Production and GLOBALG.A.P. certifications ensure compliance with the stringent parameters and criteria of organic production and safe, sustainable agricultural practices.
