The Portuguese brand WAYZ® was founded in Porto in 2019, driven by Pedro Maçana and Daniel Gonçalves’s passion for trainers and their desire to create footwear designed and made entirely in Portugal. Guided by authenticity, responsibility and transparency, the Portuguese brand WAYZ® found in Portuguese talent the foundation for a distinctive identity. Its connection to the country takes shape through a network of suppliers and manufacturers located within a 70-kilometre radius of Porto, a choice that values proximity and the expertise of the Portuguese footwear industry. It is at this meeting point between contemporary creativity and local expertise that the Portuguese brand WAYZ® develops trainers designed to accompany people through life, combining comfort, durability and a timeless aesthetic. Collaboration with family-run businesses and experienced craftspeople, the use of vegetable-tanned leather and recycled rubber, and the option to have its trainers repaired reflect a tangible commitment to quality and to extending the life of each pair. Rather than encouraging constant replacement, the Portuguese brand WAYZ® promotes a more lasting relationship with the things people buy, valuing care, repair and conscious consumption. Porto also shapes its creative language, through forms that evoke the city’s solidity and curves that recall its river and bridges, connecting its designs to the place where the project began. Inspired by people and their different ways of life, the Portuguese brand WAYZ® brings together individual expression and a human-centred vision of footwear, with the ambition of supporting authentic journeys and responsible choices. Its Portuguese identity is thus expressed in what it creates, in those it entrusts with production and in the value it places on its origins. It is a way of stepping into the future with its feet firmly grounded in Portugal’s expertise in crafting quality footwear.
