The Portuguese brand TROUXA MOCHA® was founded in Coimbra in 2011, inspired by people and traditions, positioning itself as a project that seeks to honour and revive customs and experiences from Portuguese heritage through pieces made in Portugal, in local workshops, with a focus on quality and durability. The name TROUXA MOCHA® draws on the popular expression “trouxe-mouxe”, of Castilian origin (“troche y moche”), which entered Portuguese vocabulary to describe a clumsy and hurried way of doing things, embraced here as a cultural reference and a distinctive identity. Throughout its journey, the Portuguese brand TROUXA MOCHA® gathers traditional materials from fairs and markets across the country, transforming them into products with a story, where tradition and technique meet an timeless vision that does not bow to trends or gender. Supported by values of tradition, timelessness, craftsmanship and responsibility, the Portuguese brand TROUXA MOCHA® gives materials a second life, making each piece unique and reinforcing a more conscious way of creating, connected to everyday life and the Portuguese way of life.
