The Portuguese brand SWEE IBÉRIA® was born from the ability to turn adversity into ingenuity and a market opportunity into an ambitious project. Founded by Diogo Valente and Tiago Rebelo, it began to take shape in 2020, during a period of reinvention brought about by the pandemic, and entered the market in July 2021 with a clear purpose: to prove that a plant-based ice cream can retain all the pleasure, creaminess and indulgent character of the category while meeting the expectations of consumers who are increasingly mindful of their food choices. Its distinctive approach is based on a combination of coconut and oats, sweetened with stevia and enriched with real ingredients, making it possible to create dairy-free ice creams with up to 90% less sugar than conventional alternatives. Produced in Portugal, the Portuguese brand SWEE IBÉRIA® reflects a contemporary vision of the country’s capacity for innovation, bringing together expertise, creativity and a close understanding of consumers in a proposition designed to make plant-based choices more accessible, appealing and part of everyday life. Its journey also reveals an entrepreneurial culture shaped by persistence, experimentation and close attention to the market, qualities that have enabled the brand to secure a place in national retail, establish a strategic partnership with Delta Ventures, part of the Nabeiro Group, and expand into international markets, including the United States. More than simply offering an alternative to traditional ice cream, the Portuguese brand SWEE IBÉRIA® represents a new generation of Portuguese companies that emerge from the country with a distinctive identity, a global outlook and confidence in the quality of what is created in Portugal. Its Portuguese character goes beyond its place of origin or production. It is expressed through the courage to challenge conventions, the ability to think differently and the ambition to take Portuguese innovation beyond national borders. By bringing together pleasure, mindful eating and a forward-looking vision, the Portuguese brand SWEE IBÉRIA® stands as an example of how Portugal can reinvent established categories, create value and play a meaningful role in the transformation of the food industry.
