The Portuguese brand SCIENCE4YOU® was founded in January 2008 by Miguel Pina Martins in partnership with the Faculty of Sciences of the University of Lisbon, with the purpose of bringing children closer to science through educational, accessible and entertaining experiments. As a 100% Portuguese company, the Portuguese brand SCIENCE4YOU® develops, produces and sells educational and scientific toys from its factory located at MARL, in Loures, reinforcing the importance of innovation, national production and active learning in the children’s universe. Its value proposition is based on the ability to transform knowledge into play, creating products inspired by the STEAM methodology, which integrates Science, Technology, Engineering, Arts and Mathematics, and stimulates skills such as concentration, memory, reasoning, learning, creativity, socialisation and manual abilities. Each toy includes an educational book, designed to go beyond a simple instruction manual, presenting illustrated content, accessible explanations and experiments that awaken curiosity and encourage discovery. In addition to scientific and educational toys, the Portuguese brand SCIENCE4YOU® organises birthday parties and holiday camps that strengthen its mission of promoting children’s interest in science in a playful and engaging way. With a presence in more than 45 countries and a track record recognised by several national and international awards, the Portuguese brand SCIENCE4YOU® stands as a Portuguese reference in the educational toys sector, projecting Portugal’s creativity, knowledge and capacity for innovation to children, families and markets around the world.