PIUPIUCHICK® is a Portuguese childrenswear brand, created in 2012 in Porto, with the purpose of helping children live their childhood to the fullest through comfortable, colourful pieces full of personality. Inspired by meaningful stories and by principles connected to the world of childhood, each collection is born from its own narrative, designed to be shared with children and transformed into clothing that accompanies their discoveries, play and adventures. With a fun, expressive and authentic visual identity, the Portuguese brand PIUPIUCHICK® stands out for its combination of colours, patterns and creative details, creating pieces for babies and children that value freedom of movement, imagination and the spontaneity of being a child. All pieces are designed and produced locally in Portugal, near Porto, allowing for a close relationship with production and with the people involved in each stage of the process. With a conscious approach, the Portuguese brand PIUPIUCHICK® values children’s future, the well-being of those who are part of its production chain and the reduction of environmental impact, progressively investing in organic materials, recycled fibres and lower footprint solutions. Today, the PIUPIUCHICK® brand stands as a Portuguese childrenswear project with soul, creativity and a sense of responsibility, where each piece celebrates childhood as a time of freedom, joy and authenticity.
