MIKE DAVIS® is a Portuguese clothing brand founded in 1976, defined by quality and sporty elegance. From the outset, it has built its casual sport DNA around disciplines such as tennis and watersports, which inspired its early collections and the brand’s universe, including its name, inspired by the Davis Cup, and symbolism linked to sailing and windsurfing. With decades of active presence in sport and the lifestyle that surrounds it, MIKE DAVIS® has expanded its offer, maintaining a strong focus on performance and detail, and launching its first womenswear collection in 2005. From 2013 onwards, the brand strengthened its identity and consolidated an upper mid market positioning, grounded in the quality of its materials, predominantly national production, with 95 per cent Made in Portugal, and the renewal of its communication and retail concept. Today, MIKE DAVIS® stands as a Portuguese brand with attitude, energy and a distinctive universe, with the ambition to become an international reference in casual sport apparel.
