The Portuguese brand JUST BUREL® brings the heritage of Serra da Estrela into contemporary everyday life, revealing new possibilities for one of Portugal’s most emblematic fabrics. Founded in 2019 by Nuno Andrade and Laura Pereira da Silva, it is rooted in three generations of the same family’s connection to Covilhã’s wool industry, a heritage that inspires the transformation of wool into pieces with character, comfort and a distinctly Portuguese identity. Burel, traditionally used to protect shepherds from the mountain cold and rain, finds a renewed expression through the Portuguese brand JUST BUREL®, beginning with footwear and extending to hats, clothing, accessories and home décor. This approach celebrates the qualities of a natural material and the ability to reinterpret a textile heritage that forms part of the country’s history. Working with Portuguese wool, predominantly sourced from Serra da Estrela, the Portuguese brand JUST BUREL® prioritises artisanal production and collaboration with small producers and craftspeople with decades of experience. The selection of yarns, patterns, colours and components reflects an attention to detail that brings the wool industry’s traditions together with Portugal’s recognised expertise in footwear and hat making. Small production runs and varied fabric combinations lend individuality to the collections, while a focus on comfort and durability supports the intention to create pieces for lasting use. With a presence in a historic building in Porto, the Portuguese brand JUST BUREL® strengthens its connection to the country’s heritage, bringing the memory of the mountains into urban life. Through the texture of wool, the work of craftspeople and the creativity of each collection, it celebrates Portugal through objects to be worn, felt and woven into personal stories. A Portuguese project that carries tradition forward by making it relevant, desirable and part of everyday life.
