IDEAL & CO® is a Portuguese artisanal leather goods brand that celebrates cultural heritage, noble materials and national craftsmanship through pieces created to last. Founded in 2012 by Rute Vieira and José Lima, both fashion designers, the brand draws inspiration from a family history linked to leather, which began in 1959 with the tannery owned by Rute Vieira’s grandfather. Its collections of bags, backpacks, travel goods and small leather accessories are carefully handmade in Portugal, using vegetable tanned leather and exclusive selvedge canvas, bringing together tradition and contemporaneity in the design, construction and finishes of each piece. With a timeless, functional and understated aesthetic, the Portuguese brand IDEAL & CO® reinterprets what is genuine and made in Portugal, valuing human and natural resources, more conscious processes and an approach to quality rooted in durability, authenticity and attention to detail. Today, the brand stands as a Portuguese design project with its own identity, where each article embodies an idea of living heritage, preserving the memory of the past while responding to the demands of a contemporary lifestyle.
