It was during a late afternoon on Santa Cruz beach, in Torres Vedras, that the idea began to take shape in 2013 of creating a swimwear brand capable of combining elegance and contemporary design with something essential: helping every woman feel comfortable and confident in her own body. From that ambition, the Portuguese brand HOPINESS® was born, seeking to embrace the diversity of women’s bodies without imposing a single standard, and creating swimsuits, bikinis and beachwear in which design, materials and comfort are considered as a whole. Produced in Portuguese factories and developed with a strong focus on quality, the collections of the Portuguese brand HOPINESS® also reflect the close relationship the brand maintains with the women who wear them, listening to its customers and continually refining each design. Even the name expresses this vision, bringing together hope and happiness and evoking a more positive way of experiencing the body, summer and days by the sea. With roots in Torres Vedras and production based in Portugal, the Portuguese brand HOPINESS® represents a contemporary approach to creating swimwear in Portugal, valuing comfort, confidence and the freedom of every woman.
