The Portuguese brand CURA – FASHION DESIGN STUDIO® is an independent fashion design and research studio, offering clothing for women and men who share the same visionary dreams. CURA – FASHION DESIGN STUDIO® believes in conscious production and consumption, with a sense of unity between people and the wellbeing of the planet, considering responsibility and awareness to be fundamental principles in all everyday actions. The Portuguese brand CURA – FASHION DESIGN STUDIO® wants its products to be useful and cherished for many generations, championing an ecology of minds and actions. For this reason, hemp is its material of choice, a natural plant-based fibre that is biodegradable and, when cultivated, revitalises soils. It does not require pesticides or herbicides to grow well, saves water, and is fully utilised, from seed to flower. Defending natural ecosystems is essential to the brand, but not only that, as CURA – FASHION DESIGN STUDIO® clothing expresses a socio-ecological intention of “unity”, grounded in the conviction and understanding that clothing is about dialogue and community celebration. Using hemp-based fabrics, the Portuguese brand CURA – FASHION DESIGN STUDIO® offers made-to-order and made-to-measure garments for confident, open-minded people, women and men. While not a unisex brand, the designs are similar, yet adapted to the ergonomics, functionality and volume of each gender, in their own right and without restrictions. CURA – FASHION DESIGN STUDIO® invites you to take part in this ethic of unity.
