BRAND CONSCIOUS THE LABEL®

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Portuguese brand CONSCIOUS THE LABEL® was founded in Lisbon with a vision of responsible fashion that brings together contemporary design, timeless style and respect for the planet. Inspired by Portugal’s deep connection to the sea, it creates clothing and swimwear using lower-impact materials and recycled raw materials, including ECONYL®, a regenerated nylon made from waste such as fishing nets and other plastics recovered from the oceans. Each piece reflects a conscious choice, designed to last and locally produced in Portugal according to ethical practices, helping to reduce the footprint associated with transport while supporting the expertise of those working in the Portuguese textile industry. The use of recycled packaging, supply chain traceability and support for Portuguese organisations dedicated to ocean protection reinforce a commitment that extends beyond the product itself. With a store in Chiado and an identity shaped by the rhythm, light and freedom of the Portuguese coast, Portuguese brand CONSCIOUS THE LABEL® represents a new generation of national fashion, capable of transforming innovation, responsibility and Portuguese craftsmanship into a proposition with international relevance.

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BRAND CONSCIOUS THE LABEL®

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