AUMAR® is a Portuguese brand founded in 2013 by Mariana Silva, born from a deep connection to sewing, colour and the pleasure of dressing differently. With family roots in tailoring and handmade creation, the brand first established itself in the world of swimwear, becoming recognised for its vibrant patterns, cuts designed for real women and a creative identity defined by irreverence and personality. Today, AUMAR® has evolved into a broader proposition, bringing together beach and city, bikinis, swimsuits and clothing, while keeping colour, comfort and durability at its core. Ethically produced in Portugal, the brand celebrates summer, the spirit of Lisbon and a feminine, free and confident aesthetic, positioning itself as a Portuguese project with a contemporary, authentic and characterful signature.