AIRBEL® is a 100% Portuguese brand, founded in 2016 and positioned in the Scent Marketing segment, operating in the B2B space. It presents itself as a sophisticated company with a distinctive, superior service, with the purpose of offering an innovative and effective scenting solution for businesses that share this ethos, and is proud to serve renowned clients across the country.
Accordingly, the AIRBEL® brand offers differentiated services focused primarily on Premium Scent Marketing, while also extending into related areas such as professional scenting. In Scent Marketing, it introduces professional nebulising systems, proposing fragrance solutions tailored to each business’s field of activity, designed to meet client preferences without compromising the architectural character of the spaces where they are installed. Attention to these aspects enables the creation of an olfactory identity that customers will remember and associate exclusively with a given brand.
The Scent Marketing segment is also characterised by a turnkey service. That is, beyond supporting the client throughout every stage—from onboarding to equipment installation and ongoing maintenance—AIRBEL® provides a bespoke service for each client, recognising that every business has distinct needs and features that deserve dedicated, professional attention. In short, the AIRBEL® brand does not focus on selling a product, but rather on delivering an exclusive, premium-quality service.
Working with a wide variety of businesses and spaces (shopping centres, hotels, automotive brands, clinics, fashion boutiques, among others) and aiming to meet the specificities of each, AIRBEL® offers over 35 fragrances in its catalogue, developed from natural extracts and certified by IFRA, ensuring safety for both health and the environment. It recommends fragrances that align with the experience and image each business wishes to convey and can also create bespoke scents by combining different olfactory notes. For example, in a spa, fragrances with notes such as green tea or mint are most suitable due to their calming properties, whereas in a café, aromas like cappuccino or coffee with milk (latte-style) are preferable, as they stimulate appetite and can therefore increase consumption.
In addition to professional scenting solutions within Premium Scent Marketing, AIRBEL® also offers a set of traditional scenting options for other companies. These include creating candles and reed diffusers in the same fragrance associated with the business and used in the nebulising equipment, thereby maintaining cohesion across different scenting formats and contributing to a coherent olfactory identity. In these cases, customisable private-label formats are also available.
For professional scenting, AIRBEL® provides an odour treatment and removal solution suitable for spaces which—by the nature of their service, such as gyms or restaurants—tend to experience a build-up of odours that can undermine a pleasant customer experience.
As the global pandemic spread in 2020, AIRBEL® expanded into another segment focused on personal hygiene, developing a unique and innovative device for hand sanitisation in spray format, making its use more practical, convenient and clean.
Recently, and in response to a gap identified in the residential market, a new area was developed focusing on the end consumer—AIRBEL® Home Scenting. This launch introduced a semi-professional fragrance diffuser designed to meet consumer needs, allowing users to configure the device’s operation by schedules, days of the week and nebulisation intensity to suit their daily routines. Complementing this segment are traditional scenting products—such as candles and reed diffusers—available for purchase via the AIRBEL® online shop.
