The Portuguese brand 38 GRAUS® develops a beachwear concept inspired by the intensity of summer, the heat and the lifestyle associated with the sea, with its very name reflecting an immediate connection to the energy and atmosphere of warm days. The Portuguese brand 38 GRAUS® is so called because it emerged from the concept of “raising the temperature of summer” and conveying the energy, warmth and vibrant spirit of beachwear. The founder herself, Marta Oliveira, stated that she wanted to create a collection “that would break the thermometers”, an idea that directly inspired the brand’s name. Produced in Portugal, the Portuguese brand 38 GRAUS® values the quality of materials and rigorous manufacturing, developing pieces that prioritise functionality, comfort and fit without compromising aesthetics. Inspired by the light, energy and coastal culture of Portugal, the brand creates collections marked by a relaxed and sophisticated visual language, designed for an audience seeking authenticity, versatility and identity. By combining local production, contemporary design and a strong connection to the Mediterranean imagination, the Portuguese brand 38 GRAUS® reinforces the positioning of swimwear made in Portugal within an international segment increasingly focused on quality, lifestyle and aesthetic differentiation.
