The Portuguese brand ZÉ DO BONÉ® is born from a simple and distinctly Portuguese idea: turning everyday sayings into embroidered details with identity and humour. The project began as a joke among friends, when the question came up, “why not embroider what we say every day?” From that point on, phrases such as “São muitos anos a virar frangos”, “É o que é”, “São mais de quatro e meio Anabela” or “Juro Joca” found their way onto caps that became more than just an accessory. The Portuguese brand ZÉ DO BONÉ® positions itself as an invitation to share and connect, creating the perfect prompts for spontaneous conversations, fun moments and instant recognition between people who cross paths in the street, at work or in a café, always with a light-hearted take on popular culture and Portugal’s very own way of speaking, joking and understanding one another.
