VIRAL LUXE® is a 100% Portuguese bag brand. All the fashion products it develops are crafted using production processes that are as artisanal as possible, using materials and accessories made in Portugal, and manufacturing is carried out entirely by companies in the north of the country. The brand is built on a distinctive concept and identity, championing the values of inclusion and equality regardless of gender, clearly reflected in its products, as is sustainability. The Portuguese brand VIRAL LUXE® offers simple, elegant designs—faithful companions for day-to-day life—with a cosmopolitan outlook that is open to the wider world while respecting individual identity. The VIRAL LUXE® brand honours Portuguese artisanal heritage, giving it a contemporary twist and creating unique, exclusive bags produced in limited runs that aim to set an example of ethical, responsible fashion. The Portuguese brand VIRAL LUXE® weaves, above all, stories, and each stitch tells of the brand’s passion for craftsmanship and its commitment to fairer, more inclusive and more sustainable fashion. A bag by the Portuguese brand VIRAL LUXE® is an invitation to express one’s individuality and to make a conscious choice that brings joy. The VIRAL LUXE® brand is a family venture built on commitment—the story of a woman, Dalida, and a shared passion. Alongside her children, she brought to life a brand that represents her: passionate, courageous and forward-looking. Surrounded by loved ones and a young, dedicated team, she created a network of local artisans less than 100 km from home, in Guimarães, who together shape unique bags imbued with the soul of their land. The goal is to never give up and always believe in a better world. With VIRAL LUXE®, the brand commits to the excellence of a handcrafted product, the inclusion of everyone and the use of sustainable raw materials. Versatile and elegant, bags from the Portuguese brand VIRAL LUXE® are ideal for day-to-day life—perfect for carrying a laptop, documents or the essentials for an evening out—with distinctive design and style.
