The Portuguese brand NORM PERIOD® was born from the shared vision of three friends, two sisters, Ana Patrícia and Ana Cristina, and Catarina, with the aim of transforming the way menstruation is experienced, understood and integrated into everyday life. Drawing on real experiences, shared concerns and different areas of expertise, the Portuguese brand NORM PERIOD® has built a proposition that brings together well-being, textile innovation, sustainability and a freer, more natural relationship with the body. Before reaching the market, the brand went through around two and a half years of development, including design, pattern making, testing, washing and successive improvements, in a demanding process focused on ensuring safety, comfort, freedom of movement and confidence in every piece. It is also through its connection to Portugal that the identity of the Portuguese brand NORM PERIOD® gains particular significance. Its period underwear is designed and made in Portugal, using fabrics sourced from Europe and national production, in close collaboration with a Portuguese family-run underwear manufacturer with more than 45 years of experience. This proximity makes it possible to closely follow the manufacturing process, know the people behind each piece and preserve a relationship with the Portuguese textile industry rooted in quality, expertise and craftsmanship passed down through generations. Sustainability is equally central to the decisions of the Portuguese brand NORM PERIOD®, through the predominant use of recycled or renewable-origin materials, the use of production surplus whenever possible, the reduction of disposable materials and an ongoing commitment to the durability of its products and the impact of the entire value chain. More than developing absorbent underwear, the Portuguese brand NORM PERIOD® seeks to normalise menstruation and contribute to a cultural shift that allows women to experience every stage of their cycle with greater knowledge, confidence and freedom. In a sector where innovation, women’s health and environmental responsibility are becoming increasingly interconnected, the Portuguese brand NORM PERIOD® represents a new generation of national entrepreneurship that approaches a universal subject from Portugal, valuing Portuguese production, technical expertise and a contemporary vision of women’s well-being. It is a brand that shows how Portuguese know-how can evolve, challenge established habits and create relevant solutions for today, carrying with it a sense of Portuguese identity shaped by proximity, ingenuity, responsibility and the ability to drive change.
