The Portuguese brand LOHAUSE® was founded in Lisbon in 2020, although its story began a year earlier, when childhood friends Guilherme Gomes and Manuel Dias da Silva travelled to London and discovered a different perspective on eyewear in the windows of Mayfair’s opticians. Retro-inspired shapes, quality craftsmanship and, above all, the ability of a frame to become an expression of personal identity gave rise to an idea that they would bring back to Portugal. Lisbon thus became the starting point for the Portuguese brand LOHAUSE®, an eyewear brand that seeks to bring together culture, personality and timeless design through a contemporary approach to optics. Each model draws inspiration from figures who have left their mark on art, politics, cinema, literature or popular culture and who turned eyewear into an extension of their own image. Personalities such as Winston Churchill and Andy Warhol help define this philosophy, in which every frame is intended to be more than a functional object, becoming instead an expression of character, individuality and cultural memory. This focus on identity is matched by a clear commitment to quality and durability. The Portuguese brand LOHAUSE® uses Mazzucchelli 1849 cellulose acetate, produced in Italy by a family business with six generations of history, choosing a material renowned for its strength, flexibility, colour stability and longevity. The frames also incorporate components designed to enhance precision and durability, including flexible metal cores and micro-machined stainless-steel screws. For prescription models, the brand also works with ZEISS® lenses, reinforcing the relationship between design, comfort and optical precision. Based in Lisbon and shaped by an openly cosmopolitan outlook, the Portuguese brand LOHAUSE® represents a generation of national projects that sees Portugal not as a boundary, but as a point of origin. It is Portuguese in its initiative, entrepreneurial vision and ability to engage with international cultural references from Lisbon, while building a distinctive language of its own in a sector traditionally dominated by major international houses. Between Lisbon and the world, the Portuguese brand LOHAUSE® embodies a contemporary sense of Portuguese identity, confident in its roots, open to culture and committed to creating objects designed to endure. Born in Portugal, it transforms eyewear into a means of personal expression and carries with it an increasingly relevant vision of Portuguese talent: thinking globally without losing sight of where it all began.
