FRIZE® may seem like just a Portuguese water brand, but that is only what you see on the surface. FRIZE® is an attitude that combines pride in its origins with a turbulence of 100 per cent natural carbonation. The nature of the Portuguese brand FRIZE® has been irreverent from the source. It was born in Vila Flor, Trás os Montes. It came from an act of provocation by the earth that decided to shake. From that irreverence that stirred everything up, a naturally sparkling water emerged, with a personality as restless, bubbly and full of life as the place it springs from. A sparkling water even for those who do not like sparkling water, as the brand FRIZE® was described in 1994, the year it was born. In 2002, when it seemed water could not be any more refreshing, FRIZE® revolutionised once again and launched FRIZE® Lemon, Portugal’s first flavoured water. In 2003 came FRIZE® Tangerine and, for the first time, a product campaign was delivered through stand up comedy, with Pedro Tochas. FRIZE® made people laugh and brought colour to the world of sparkling water, full of flavour and always in good spirits. In the years that followed, FRIZE® created new flavours such as Fig, Passion Fruit, Strawberry, Lemon Cola, among others. In 2007, the brand FRIZE® introduced its new bottle, as youthful and irreverent as the water it carries. A simple twist at the waist and a slight tilt of the neck was enough to create something more than packaging, a FRIZE® icon that remains to this day. The Portuguese brand FRIZE® was born to challenge conventions, prejudices and entrenched habits. Its sparkling flavour makes everything more fun and lighter. And that is how it wants to stay: when everyone else is wearing a serious face, FRIZE® lets out a loud, contagious laugh.
