Born in Lisbon in 2014, Portuguese brand FORA® represents a new generation of national brands that looks to the world without losing sight of its origins. Its story began a few years earlier, when the founders’ contact with vintage eyewear from the 1970s, 1980s and 1990s sparked an interest in a universe where design, identity and quality come together. From that experience came the desire to create an independent brand of their own, with a Portuguese language and outlook capable of crossing borders. The name itself reflects that ambition. FORA is a Portuguese word, short in form, universal in intention and closely connected to the Portuguese way of living outdoors, enjoying the streets, terraces, beaches and all the places where life happens. It is also a statement of openness to the world and an expression of the desire to take a Portuguese vision beyond national borders. Designed in Lisbon, the collections of Portuguese brand FORA® seek to combine timeless aesthetics with a contemporary approach, creating frames conceived for different faces, styles and moments. Its independence allows the brand to remain closely involved in the development of its products and to preserve a rigorous attention to materials, detail and quality, while also relying on ZEISS® optical technology for its sunglass lenses. This connection to the Portuguese capital is not merely geographical. Lisbon is present in the brand’s relaxed, cosmopolitan and light-filled attitude, in an identity inspired by Portuguese culture and by the country’s distinctive relationship with light and outdoor living. It is a contemporary expression of Portuguese identity, confident in its roots without needing to resort to the obvious in order to assert itself. With stores in Lisbon and Porto and a network of retailers taking its collections to different international markets, Portuguese brand FORA® shows how an independent brand born in Portugal can build a recognisable identity and establish a presence beyond its borders without giving up what makes it distinctive. More than creating eyewear, Portuguese brand FORA® proposes a way of seeing and experiencing the world. A vision designed in Lisbon, inspired by Portuguese culture and made to accompany the best of what happens out there.
