In 2009, three friends travelled to Bali, Indonesia, and realised there was a product in abundance that was hard to find in Portugal, their home country—men’s swim shorts. At the time, you could only find them either at very high prices from famous brands or with poor quality and style in local shops. So they brought home a bag full of those shorts, printed a logo on them and quickly invented a name—the initial letter of each of their names—DCK®. The shorts they brought that summer sold instantly to friends, family and through word of mouth—this was the first step for Portuguese brand DCK® swim shorts. A few years later, it became important to add even more quality to the style and fair pricing for which DCK® was already locally known. Production moved to Portugal, a country recognised for its strong textile industry. Lifestyle has always been the company’s main goal—and ENJOY LIFE is its motto. The brand DCK® genuinely wants people to get out there and enjoy each day, making the most of every moment. Year after year, the brand DCK® kept growing—from local markets and instant sales to flagship stores in the best neighbourhoods in the country, the development of an online shop with international deliveries, and partnerships with some of the nation’s biggest personalities. In terms of product, the brand DCK® offers an option for every customer—whom DCK® calls friends—which is why the brand has more than 300 models, divided into four different categories. So surfers, influencers, nerds—anyone—can find a pair made especially for them! The brand DCK® drops new collections every 15–20 days, so styles are always being refreshed. What’s more, all shorts are limited edition—once they sell out, they never return. The brand’s goal is to become the number one swim-shorts brand in the world, focusing on three main pillars: quality, variety and fair pricing. Add to that a humble attitude and a willingness to learn from its customers, friends and experiences, and DCK® believes it will get there! Today, the brand DCK® is owned by two brothers and two cousins, supported by a family structure that works every day to bring you the best-looking, highest-quality swim shorts at a fair price. These shorts will let you #ENJOYLIFE, worry-free!
