At a time when Portugal is in vogue and the heroic spirit of endeavour and victory is alive once more, the Portuguese brand LEME® considers this the right moment for a project that exalts and celebrates the adventurous and visionary spirit of its forebears, with the aim of preserving it and carrying it forward in time, celebrating the historic achievements of a people who dared to pursue their dream and take it to the four corners of the world. The project was officially launched in 2018 with a collection of five soaps that evoke five key moments of the Portuguese Discoveries, each reference conceived with meticulous care, from the exclusive fragrances developed by a Portuguese perfume house to the packaging with illustrations that instantly transport to the destinations of these “journeys”. To this collection of soaps from the Portuguese brand LEME® are added decorative ceramic pieces, such as the travel chest inspired by the chests that carried treasures from other continents, and scented notebooks for recording memories that deserve to last. As a 100% Portuguese project, LEME®’s commercial strategy is based on a careful selection of the best national retailers. Today, the collection has evolved to include perfumes in 100 ml and 30 ml, soaps in three sizes (bath, hand and guest), a decorative soap dish in matt white ceramic that highlights the brand’s symbol, a modern compass rose, several decorative ceramic pieces, scented notebooks and gift sets in various versions.
