BRAND WETHEKNOT®
BRAND WETHEKNOT®
WETHEKNOT®’s ethos is rooted in simplicity and minimalism. The Portuguese brand WETHEKNOT® designs products to look good and to be used on a daily basis. And the brand WETHEKNOT® aim is to inspire people to live with few timeless objects made to last. This is why quality over quantity is a cornerstone of its ethos and the brand WETHEKNOT® has no interest in trends or seasonal collections. Social and environmental issues are at the core of WETHEKNOT®’s work. By sourcing local materials, producing as little waste as possible and making WETHEKNOT®’s customers think about the impact of their choices, the brand WETHEKNOT® aim to find sustainable solutions at every step of production. The brand WETHEKNOT® are Filipe and Sérgio, a graphic designer and a fashion designer. Since they began working together, their mutual interest has been to design objects for the everyday life that they want to wear. And their ambition was – and still is – to do it in the most sustainable way possible. This is how the brand WETHEKNOT® started. Facing the challenges that the twenty-first century has brought and exploring conscious alternatives inside the fashion industry. Like upcycling fabrics from broken umbrellas found in the street and turning them into a collection of light-weight swimwear. Or deciding to use only high-quality textiles made in Portugal. Or openly acknowledging and giving credit to the people whose work is behind the production of WETHEKNOT®’s collections. To the brand WETHEKNOT®, sustainability is not just about respecting the environment – it means respecting the people too. For this reason the brand WETHEKNOT® makes transparency one of the key features in its process. Above all, the brand WETHEKNOT® cares about giving to each person who is working with the visibility and the right acknowledgments they deserve. WETHEKNOT®’s clothes and accessories are handmade in Portugal by local partners who have been collaborating with the brand WETHEKNOT® for years. The brand WETHEKNOT® selected them to ensure the highest quality for its products. They not only contribute in bringing WETHEKNOT® design ideas to life, but also – and especially – in helping the brandWETHEKNOT® to grow, thanks to the expertise and craftsmanship of their work.
