BRAND SHAECO®

BRAND SHAECO®

We are all responsible for our planet’s future. The Portuguese brand SHAECO® was created by the hands of a group of people who believe that all of us, individually and collectively, are responsible for the well-being of our planet. More than just developing innovative cosmetics and accessories, the brand SHAECO® seeks to produce them through a culture of sustainability. This is why the products are developed and produced in Portugal, using sustainable raw materials and ecological packaging. The brand’s founders learned about shampoo bars in 2018. They were an innovative way of producing and using shampoo, which allowed us to drastically cut the use of plastic at home and when travelling. However, several points did not convince – the fact that shampoo bars don’t make much foam, the difficulty of transportation and the shape of some shampoos. They talked to several people who were already using similar products and they all agreed – they wanted more foam and packaging that was sustainable and would let them travel with the product. After extensive research, «One & Done» was created, a 115 g shampoo bar enriched with argan oil, with a shape that fits the hand and makes more foam after contact with water and hair. Another unique feature is its perfume – one of the most talked-about points by those who have received SHAECO®’s brand boxes. To solve the carrying problem, the brand SHAECO® developed Pebble, a cork carrying box, inspired by the pebbles that can be found on the Portuguese coast. Pebble means you can carry your shampoo to the gym, on plane trips and pack it at home if you wish.