BRAND REGINA®

BRAND REGINA®

Founded in 1927, it was at Rua Sá de Miranda, in Lisbon, that the Portuguese brand REGINA® began its vast and innovative journey in the tasty world of chocolates. For several decades, REGINA® has been the dominant brand in the Portuguese chocolate market. The brand REGINA® stands out for its great notoriety among consumers and the diversity of products for the different preferences of chocolate lovers. The various series of chocolate launched over time, associated with the natural or historical heritage and the ephemeris of our history, have generated an unprecedented emotional connection with consumers. The brand REGINA® was recognized as a pioneer and innovator in the children’s segment, with fun shaped chocolates, such as Chocolate Umbrellas that have been maintained for generations with great affective relationship and high popularity among children and adults. Chocolates give more joy to all parties and leisure moments and the brand REGINA®, from an early age, built a range of products to celebrate the most important festive occasions. Noteworthy are the ranges with fruit flavors, a unique specialty in the market, the fun Fantasias to decorate the Christmas tree, the Chocolate Santa Claus, the Chocolate Almonds, the Eggs, and the Easter Bunnies, which are the delight of the newest and, finally, one of the most iconic elements of the brand REGINA®, the puncture machine that animated popular fairs, book fairs and many other festive events. A game of luck without bad luck, because there is always a surprise chocolate.