BRAND PLAY UP®

BRAND PLAY UP®

PLAY UP® is a Portuguese brand of baby and child clothes from 0 to 14 years old, with design and manufacture entirely Portuguese. The brand PLAY UP® was born in 2004, at the initiative of a family with a long tradition in the textile sector. For more than three decades, this family collaborated professionally with the famous brands of several generations of fathers and mothers. The experience of parenting that each family member lived in the first person added an emotional dimension to professional practice. That’s how the brand PLAY UP® born, combining all this know-how with a passionate vision of childhood and growth. Each collection launched is the product of the greatest commitment. The brand PLAY UP® carefully studies the functionality and design of each piece, seeks the best materials and personally accompanies all stages of production. PLAY UP® brand collections are depositories of the mother house’s long tradition in this product segment, translating into quality pieces that value the child’s comfort and freedom of movement, always in line with international fashion trends and lifestyle. In the collections, the brand PLAY UP® uses accessories and raw materials with Standard 100 certification almost exclusively, which means that they are proven to be free of dangerous substances and suitable for contact with the skin of babies. More recently, the brand PLAY UP® started to favor organic fibers and the goal is to expand, with each new season, the percentage of models with 100% organic composition.