BRAND (PH)ACT COSMETICS®

(PH)ACT COSMETICS® is a Portuguese brand with the mission of developing essential products that take care of tomorrow. Maria, the founder of (PH)ACT COSMETICS® has always been interested in the world of cosmetics and a concern for the environment due to her connection with the sea. When she discovered the amount of plastic and waste that she generated with her daily care products, Maria started to think about a project developed with the planet in mind. Thus (PH)ACT COSMETICS® was born, with the aim of taking care – taking care of yourself, taking care of others, taking care of today and taking care of tomorrow. Each product launched by the brand (PH)ACT COSMETICS® aims to be transparent and sustainable without sacrificing performance. The brand (PH)ACT COSMETICS® develops personal care products and experiences for everyday life and for everyone based on three factors. PH – The brand (PH)ACT COSMETICS® is not a soap-based shampoo. All bars have pH 5, respecting the natural pH of your hair. Thus, you no longer have to choose between performance or sustainability. ACTION – The brand (PH)ACT COSMETICS® believes that a change in our routine can shape the future of our planet. (PH)ACT COSMETICS®’s products are designed to improve our individual impact because all individual changes, no matter how small they may appear, have a real impact. FACTS – The brand (PH)ACT COSMETICS® is oriented towards science-based sustainability. All decisions are based on facts. The brand (PH)ACT COSMETICS® believes that every step counts and takes pride in everything it does to build a better future for the planet and for humanity, discovering a more sustainable path in each bar.

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