BRAND PEIXARIA CENTENÁRIA®

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BRAND PEIXARIA CENTENÁRIA®

This story of the brand PEIXARIA CENTENÁRIA® has been cooking for decades. By Rui’s grandmother, grandfather, father and mother, by Filipe’s mother and by Joana’s grandmother, grandfather and mother. Some selling fish in Bombarral, others in Peniche, Lisbonand in Santa Maria da Feira – further North. The founders of Portuguese brand PEIXARIA CENTENÁRIA® have many memories in common, such as the fish scales sticking out of their mothers’ skin or the few hours their parents sleep. Their parents are not part of the business, but part of them. That’s why, in 2013, they called this business PEIXARIA CENTENÁRIA® – because of its family history that has been around for so many years, they don’t even know how many. «It is not possible to reinvent this business!» Hearing this phrase was what motivated them to create this business. That and realizing that there are no street fishmongers in Lisbon (like thirty years ago) and that no brand was talking to the younger crowd. A project by Rui – designer, Filipe – plastic artist and Joana – designer. Tânia was the first fishmonger at the brand PEIXARIA CENTENÁRIA® to become a partner. But to tell you the truth, she’s the only artist in all of this.

Categoria
Grocery