BRAND OIOBA®

BRAND OIOBA®

OIOBA® is a Portuguese brand that was born in Rio de Janeiro – a city with a long tradition in the manufacture of bikinis and where can be find the sexiest urban beach in the world. Joy, energy, movement, color, tropical nature, sun and samba all year create the Rio lifestyle. OIOBA®’s mission is to always focus on the quality, detail and creativity of its products. The ideology of the brand OIOBA® is based on the fusion of three concepts – city, nature and positivity. The relaxed atmosphere and unique characteristics contribute to the creation and development of new beachwear trends, inspired by Copacabana, Arpoador, Ipanema and Leblon. The city is the object of creative and reactionary inspiration of the brand OIOBA®, a phenomenon of transmission of culture, tradition and behavior. Showcase of individual and social, artistic and casual expression. Synonymous with spontaneity and technology. All of this is the OIOBA® environment – a blend of art, music, architecture and design. But the wonderful city is not complete without nature – primordial creation, understood as the splendor of beauty and calm. Basic but essential element of large scale and dimension. Synonymous with protection, comfort and well-being. Nature is ritual, it is introspection, it is peace. Positivity is an option. OIOBA®’s is to be happy and supportive, caring and sharing. Positivity is constant good mood and respect. Being positive is moving forward. Positivity is love and OIOBA® loves. This is the concept of the brand OIOBA®, not only in the products, but also in the personal relationship with its customers, by transmitting a positive ideology and providing a transparent, fast and efficient service.