BRAND MIXPÃO PADARIA-CAFETARIA®
BRAND MIXPÃO PADARIA-CAFETARIA®
The Portuguese brand MIXPÃO PADARIA-CAFETARIA® opened its doors to the public on June 6, 2005, the result of a partnership led by the brand’s mentor and author, João Baptista. The main vocation of the brand MIXPÃO PADARIA-CAFETARIA® has always been the manufacture of croissants, lanches, jesuítas and bread for sale in the establishment and resale to other establishments. Quickly there was a need to change this orientation since the success of the establishment itself did not make production available in order to maintain the supply of other retailers interested in the MIXPÃO PADARIA-CAFETARIA® product. In August 2018, the articles of association were amended, and since then a new company has been at the “helm” of this project. Appropriate structural changes were made to redirect production, appropriate management methodologies were adapted due to the brand’s expansion process, and set out for success.