BRAND J-UNK®

BRAND J-UNK®

J-UNK® is the only footwear brand in the world that uses hoses damaged in fires and where each purchase contributes with a donation in favor of associations of volunteer firefighters. Created in 2020, the Portuguese brand J-UNK® incorporates the concept of Slow Fashion and the motto is “Buy less, but better”. For the brand J-UNK® it’s essential that the products are of quality and high durability, as this is the only way to buy less often and use less resources for the benefit of the environment. The environmental concern, intrinsic to the entire project, begins with the reuse of the damaged fire hoses, a product that otherwise would end up in the trash and it’s now reused. Incorporated in the aesthetic and functional handle that is present on all models or crushed on the soles of the more casual models, these hoses gain a new life cycle. The vegetable tanning skins (a method that uses plant extracts and it’s more ecological as it does not use heavy metals) have the warranty to be a by-product natural part of the food industry. The bioleather linings are biodegradable in 15 days and they also offer health benefits. Every detail counts to make the world better and more sustainable, that’s why all J-UNK®’s models are handcrafted in Portugal, using local suppliers and small family factories with values of integrity, transparency and responsible manufacturing. With a design inspired by hipster and punk movements and culture, the brand J-UNK® decided to bet on opening mindsets and breaking stereotypes by presenting a range of genderless models, where all models and all colors are to be used by everyone.