BRAND ISTO.®
BRAND ISTO.®
ISTO.® is a Portuguese brand with a digital presence that invests in the production of basic products for men and women in exclusively organic or natural materials. Inspired by the slow-fashion movement, the brand ISTO.® produces everything in Portugal with certified producers and prefers to do very well rather than do a lot. It is aimed at well-resolved consumers who do not want to think twice about choosing essential items for their wardrobe. The brand ISTO.® was born in Portugal and manufactures in Portugal, but it was designed to focus primarily on international expansion, with special emphasis on the European and North American markets, which already represent 50-60% of online sales. The main objective of the brand ISTO.® is to reach consumers with a practical, accessible and premium response, adjusted to all those who, like the founders of the brand, are tired of a frantic agenda dictated by the category and demand better quality at a lower and a fair price. Each new launch of the brand ISTO.® is designed to meet the needs of those looking for the everyday essentials with the best quality and sustainability. That is why all the materials used by the brand ISTO.® are 100% organic (GOTS | OEKO-TEX 100 Certified) and with a weight and thickness of thread that gives the product the best possible quality. Both in the online store and in physical stores, the brand ISTO.® offers a detailed explanation of the price of confection and origin of each product launched. In this case, quality, transparency and accountability are the essentials of the business. Whoever buys ISTO.® gets to know the production cost of each piece before purchasing it, as well as what the profit resulting from the sale will be invested in. A brand that wants to show the best that is produced in Portugal.