BRAND FRIZE®

BRAND FRIZE®

FRIZE® may look just like one Portuguese brand of water but that is just what you see on the surface. It is an attitude that combines pride in its origin, a turmoil with 100% natural gas. The nature of the brand FRIZE® is irreverent from the source. Born in Vila Flor, Trás-os-Montes. It came from an act of provocation of the earth that decided to tremble. From this irreverence that stirred everything, a naturally sparkling water arose whose personality is the same as the place that saw it sprout – restless, bubbly and full of life. A sparkling water even for those who don’t like sparkling water, as the brand FRIZE® was identified in 1994, the year of its birth. In 2002, when it was thought that water could not be even more refreshing, the brand FRIZE® revolutionized again, and launched FRIZE® Lemon, the first flavored water in Portugal. In 2003, FRIZE® Tangerine appears and, for the first time, the communication of a product is done with a stand-up comedy, by Pedro Tochas. The brand FRIZE® made us laugh and brought color to the world of sparkling waters, with lots of flavor – and always in a good mood. In the following years, the brand FRIZE® created new flavors – Fig, Passion Fruit, Strawberry, Lemon-Cola, among others. It was 2007 when the brand FRIZE® presented its new bottle, as young and irreverent as the water it carries. A twist of the waist and a bow of the neck were enough to create something more than a package, an icon of FRIZE® until today.