BRAND ELETTA®
BRAND ELETTA®
The Portuguese brand ELETTA® was created in 1950, being registered simultaneously in Portugal and Switzerland. Throughout its existence, the brand ELETTA® has acquired a deep and comprehensive knowledge about the meticulous world of watches as well as the trends, tastes and needs of Portuguese consumers. Today, the brand ELETTA® is technically equipped to develop any type of watch, using from the most noble materials such as gold, platinum and diamonds, through the best movements (Swiss and Japanese) to materials such as steel, rubber, silicone among others, always ensuring the quality of the final product. Investing time in understanding what makes the consumer move is certainly an advantage that the brand ELETTA® has and that places it at the forefront of innovation and the preferences of many Portuguese people. The association with major media events, including sponsorship of the Portuguese Golden Globes, catapulted the brand ELETTA® to levels of notoriety never before reached. Based on all this acquired know-how, several models were developed in national and international design centers that had great success, highlighting the world-innovative concepts Vilamoura and Slide. The Vilamoura and Slide concepts combine the technical knowledge of watch production with the values most cherished by the female audience, namely the watch’s adaptability to everyday life, changing it according to the situation, offering a level of convenience unmatched worldwide. The interaction generated by the exchange of rings and bracelets creates and encourages an affectionate relationship between the owner and his watch, thus allowing the taste and pleasure of wearing the watch to last much longer. Therefore, in addition to the affection for the watch, these concepts become an economical option as the cost of a bracelet or an additional ring is lower than the price of a new watch. ELETTA® is today an unavoidable reference in national and international watchmaking, with its innovative concepts being used worldwide by brands, not only those that are limited to following/copying the reference brands, but also those that target the upper segments of the market (luxury). The brand ELETTA® is prepared to face new challenges without ever losing the ultimate goal that guides it – to provide satisfaction, pleasure and confidence to every owner of an ELETTA® watch.
