BRAND DEDAL®

BRAND DEDAL®

The Portuguese brand DEDAL® is a design publishing house that produces smart homeware for happy homes, establishing the link between design and the Portuguese manufacturing skills. DEDAL® is the acronym of Developing Design and Local Economies. The word means thimble in Portuguese (the cap used to protect the end of the finger when sewing). The brand DEDAL® is inspired by the idea that it can deliver meaningful and memorable moments to people’s daily routines with its unique and useful products. What drives the brand DEDAL® is the know-how and human touch of its manufacturers, and the Portuguese local materials. In 2009, the brand DEDAL® invited ESAD.CR’s product design students to know more about pottery and crochet and funded workshops in these areas to one class. The designers developed product ideas based on these techniques and some designs were selected. First samples were produced in 2015. In January 2017 the company was founded after a positive feedback from the local portuguese market. 2019 represents the consolidation of DEDAL®’s internationalisation. The mission of the the brand DEDAL® is to create a range of utilitarian and relevant products that promote original spaces and satisfied stakeholders. The vision of the brand DEDAL® is to become one of the most humane companies in the world, positively transforming the lives of everyone who touches its products.