BRAND COLORADD®

BRAND COLORADD®

COLORADD® is a unique, universal, inclusive and non-discriminative language that enables the colorblind to identify colors, with a wide infinite spectrum of use on companies / entities whenever color is a factor of identification, orientation or choice. It is estimated that 350 million people (about 10% of the male population worldwide) are colorblind! The code of the Portuguese brand COLORADD® is based on three graphic symbols representing the three primary colors. Through the acquired knowledge of the “Color Addition Theory” taught in the early scholar years, the symbols can be related and the entire color pallet graphically identified. Black and White appear to indicate dark and light tones. Symbols that include colors, becomes “a mental game” easy to memorize and apply in daily. Each and every implementation is for everyone not specifically towards colorblind. The brand COLORADD® was born for all, allowing integration while keep the privacy of colorblind – including without discriminating. The brand COLORADD® creates added economic and social value to companies or entities that use the code, by offering to their consumers an innovative product with a strong social footprint. The brand COLORADD® is already implemented in several areas all over the world. License fees are adapted to each partner dimension and a pro-bono model is delivered for schools and universities.