BRAND ANTIGA BARBEARIA DE BAIRRO®

BRAND ANTIGA BARBEARIA DE BAIRRO®

The Portuguese brand ANTIGA BARBEARIA DE BAIRRO® is the first brand created by 100ml, inspired by the tradition of Portuguese barber shops, a testimony and a meeting point of the streets and neighborhoods. Today this spirit has been reinvented, rediscovered and the barber shops are the scene of new encounters, new conversations, habits, the cult of the beard and also art in the masculine. Every piece, every packaging, every aroma, every color and texture in ANTIGA BARBEARIA DE BAIRRO® brand products are art, dedicated, thoughtful, that compliments the neighborhoods, the cities, the new man and the memory seen again, with a strong look from today. Detail, comfort and pride of being a Portuguese brand, masculine, detailed, giving the daily life and personal care habits of men, a new tribute. A vigorous, current, attentive brand that assumes the past as a platform to do well for the future. A brand that revisits ancient habits, customs and traditions and brings these legacies to light today. Because the choice of products to take care of your beard and skin is as full and revealing of what you are as a man, as the choice of your wine and style of dress. A new, stronger, more convinced, freer, more determined man who takes care of himself, who defines his own identity, who embraces trends. Masculinity is not in the old roles, but in the ability to embrace the new world that awaits you. A masculine look, of a determined and confident new man with a strong image that embraces and assumes his identity. A man who does not give up taking care of himself, his image. A new vintage. In attitude and color, in the passion dedicated to each of the products. A new experience in each package.