BRAND À CAPUCHA®

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BRAND À CAPUCHA®

The Portuguese brand À CAPUCHA! ® is a creative studio that develops communication design projects and is interested in the dialogue between design and manufacture explored, particularly in its collection of traditional Portuguese capes. Inspired by a centuries-old tradition, À CAPUCHA! ® brand brings the capuchas of small Portuguese villages and presents them to the world discovering in tradition the most perfect capucha design process – the secular refinement of a technique and form to a function. Capucha is a traditional Portuguese burel coat worn by shepherds and farmers who, once resting only on the head, allow a total freedom of movement for rural work, while wrapping it from the cold and protecting it from rain. To create capuchas, À CAPUCHA! ® brand works with local artisans in a close dialogue between design and production. À CAPUCHA! ® brand explores the technique of manual work in burel, trying to understand its potentials and its limits. The craftsmanship process gives the brand the freedom to test, change, iterate immediately, allowing them to create unique pieces, or small series, that result from the continuity of tradition, combined with new formal and conceptual proposals. In developing these partnerships, the À CAPUCHA! ® brand strives to bring new life to traditional know-how, without making it obsolete or subjecting it to an impossible production standard. The À CAPUCHA! ® brand does not work for seasons, but always seeks to have a new look on the hood, paying attention to the small details, be they color, cut or finish. The innovations that the À CAPUCHA! ® brand introduces aim to build a sustainable, functional and beautiful piece that affirms its role in contemporary life.

Categoria
Clothing, Man, Woman